Premium soup brand Yorkshire Provender is set to be purchased by Hain Daniels, part of the US Hain Celestial Group.
Commenting on the move, Yorkshire Provender co-founder Belinda Williams said: “This is a significant milestone for Yorkshire Provender and we look forward to working with the Hain Daniels team to continue our growth in new and existing customers.”
She added: “We are so proud of the recognition of our ‘honestly delicious’ Yorkshire credentials, and owe a huge debt to all our producers and team that have helped us get to this stage. We are all excited by the potential this next chapter brings (subject to approval by the CMA), and we very much look forward to remaining with the business to realize this goal”.
James Skidmore, CEO of the Hain Daniels Group, added: “We are excited to work together with the Yorkshire Provender team and leverage our combined infrastructures to drive future growth. This transaction expands the depth of our soup offering with Yorkshire Provender’s gluten-free, delicious premium recipes and flavours.”
Yorkshire Provender, which in 2016 had net sales of approximately £6 million, was founded in 2007 and will continue to operate from its Yorkshire base.
Hain Celestial owns a number of natural brands including Ella’s Kitchen, Alba Botanica, Avalon Organics, Celestial Seasonings and Jason.
