Ethical independent retailer Goodfayre is opening its doors in Cross Keys Shopping Centre, Salisbury, on 9 September, following a successful pop-up trial in May.
The store will stock a wide variety of everyday ethical alternatives for the home, including food, drink, homeware and health and wellbeing solutions.
The idea behind the shop stems from owner Dana Burton’s frustration at the difficulty of buying ethical products. “A lot of brands claim to be ethical, but when you look into it, they actually just say they try their best. However, there are companies out there who actually make ethical alternatives, but they’re not widely available. I want to change this to make it easy to shop and know you are buying good products. A lot of brands also put profits before ethics and I really want to change this.
“Everything in the store is ethical. We’ve sourced the most ethical products and put them all in one shop. All of our products are also vegetarian and we have a large selection of vegan products too. However, you don’t have to be ethically minded to enjoy our wares. We source innovative and new products that appeal to those who like to try new things and enjoy speciality food and drink.”
Burton says that she wants to tell the story of the products and engage with customers by helping them to learn about where the products come from and how they were made. “All the products we stock have a back story and we’ll display those in the shop, so you can come in and learn if you so wish. We will also hold a range of in-store events throughout the year and answer any ethical questions our customers may have. We want it to be a real community shop, where you can come to learn about ethical products, try products, make your own gifts, meet the makers, get involved and be part of the ethical revolution.
“I would also like to help local entrepreneurs to get their products into shops, and will have a specific area in the store for local artisans to sell their art, crafts, food, or whatever your invention is, as long as it’s been made ethically.”
Goodfayre will be run as a social enterprise, putting profits into supporting its mission to enable people to buy ethical goods with ease. It will also be supporting the local community, its staff and charities that are aligned to its mission.
Goodfayre will also be operating an online store (www.goodfayre.co.uk).
