Europe sees mineral market boom driven by premium supplements

Jane Wolfe
1 Min Read

According to a report by Micro Market Monitor (MMM), the European mineral market will grow to €636.80 million by 2018, up from €420.5 million in2012.

The increase represents a 7.2% growth rate from 2013 and, says MMM, is being driven by consumer willingness to fork out more for high quality supplements.

“The rise in the consumption of dietary supplements to enhance overall health and wellness has in turn increased the revenue generated by minerals, incorporated in these supplements,” said the report. “The willingness of the consumers in this region to spend premium amounts on superior quality nutraceuticals has further caused a spur in the demand for mineral ingredients.”

MMM also said that also helping to driving this growth are the health concerns consumers have around conditions including osteoporosis and neural disorders.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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