Today (11 May) sees the start of Coeliac Awareness Week, organized by Coeliac UK, which aims to reach the half a million people currently living with undiagnosed coeliac disease in the UK.
The week is designed to help people become more informed, empowered and confident to have their symptoms investigated and seek a diagnosis, as well as helping improve awareness of the disease among healthcare professionals.
This year’s campaign focuses on diagnosis, using the tagline ‘Is it coeliac disease?’ and for the first time will use advertising to reach its target audience. The ad campaign will encompass websites, social media and regional radio and will support Coeliac UK’s own PR efforts.
A dedicated campaign website went live today, where visitors can take a ten-minute assessment questionnaire to see if they are at risk for coeliac disease as well as discover more about the condition.
To find out how to get involved in Coeliac Awareness Week – whether it be by hosting a quiz night, getting active on social media or taking part in Awareness Week Walks – or to order an Awareness Week pack, visit http://bit.ly/1F1bMOo. Help spread the word.
