Produce World Group, the UK’s leading organic vegetable grower and supplier, says demand for organic veg during Christmas 2014 was the biggest it has ever seen.
The total value of organic vegetables increased 5.6 per cent at the start of 2015 compared to the start of 2014, with organic brassicas increasing by a whopping 38.5 per cent. Other solid performers included root crops, up 11.7 per cent, and sales of carrots rising 3.3 per cent.
Andrew Burgess, agricultural director at Produce World, said: “The Christmas success of organic vegetables is recognition that more and more consumers are realising the great taste and quality of organic options. Taste is a big reason why people say they buy organic. The organic carrot is now an accepted choice for UK consumers, but organic brassicas have experienced a surge in demand over Christmas, with cauliflower and cabbage set to be top consumer choices for 2015.”
