Mainstream organic brands are leading the wider organic category back to sustained growth, reports The Grocer.
Citing new market data from Kantar, the food industry weekly shows that organic sales rose overall 4.2% in the 12 weeks to 9 June, representing an acceleration of the growth recorded in the immediate aftermath of the horsegate scandal.
But it is leading organic brands that have been performing strongest. For the 52 weeks ending 9 June Doves Farm saw sales rise 18%, Yeo Valley’s were up 17%, Whole Earth was up 9% and Clipper 8%.
The Soil Association said that organic was still benefiting from consumers looking for a “stamp of assurance” while the Organic Trade Board said the category was shedding its ‘expensive’ tag.
