ASOS to expand natural and organic beauty range

Jane Wolfe
1 Min Read

UK-based fashion and beauty e-tailer ASOS has announced plans to expand its eco-friendly edit of sustainable fashion, accessories and beauty buys, sourced from across the globe and collated as part of its Green Room collection.

In its 2015 Annual Report, which saw UK sales climb 28%, while internationally retail sales jumped up 58%, the company noted that it had set a target to double the number of Green Room products in its fashion and beauty offering by 2025, following the successful relaunch of Green Room in 2015.

Brands currently featured in this section include REN, Yes To, Korres, Tommy Guns, Dr Paw Paw and Cowshed.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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