Ad flags up crucial decision on MPLs and botanicals

Jim Manson
2 Min Read

The Alliance for Natural Health (ANH) has partnered with Viridian Nutrition to flag up to MPs the crucial decisions the Government must soon make on maximum limits for vitamins and the legal status of botanicals.

This week the ANH placed a full page ad in The House Magazine, the official ‘trade mag’ for MPs and member of the House of Lords.

Headlined ‘One of the Five Top Killers in the UK is Over-regulation’ the high profile ad argues that diet and lifestyle are the “missing link” in the management of the Big Five killer diseases in Britain to day

The ad points to the huge body of evidence linking the ‘Big Five’ to poor diet and inappropriate lifestyle. But it warns that a continuing reliance on expensive drug treatments, encouraged by the pharmaceutical industry, is thwarting attempts to prioritise preventative approaches using diet and lifestyle improvement.

ANH warns that those people who are trying to take charge of their own health through self-care with health foods, suppleme

nts and natural remedies, risk being deprived of these vital health products because of restrictive and scientifically arbitrary EU laws. Meanwhile, the ad says, the UK health food trade is being “strangled by legislation that places excessive burdens on responsible operators”

The ad concludes by imploring ministers to act “objectively and responsibly” when deciding on their approach to maximum levels of vitamins and minerals and on the legal status botanicals.

Picture: The ad in this week’s The House Magazine

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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