Holland and Barrett (H&B) continues its store transformation programme with a new design and concept unveiled at its Angel Islington and Hemel Hempstead sites.
The transformation is part of a broader drive to improve store formats and follows the launch of H&B’s first concept store in Chelmsford in July where the retailer centred the re-model around sustainability, reviewing shelving, storage, store layout, lighting and energy consumption.
The Angel Islington store has moved locations and now occupies a 1,389 sq ft site a few doors down from its former space on Upper Street. It’s the first London branch to undergo the revamp, offering customers access to personalized advice from specialists in nutrition, beauty and sports; free water refills and a zero-waste refill station for everyday essentials; plus almost 1,000 new products on shelf. As in the Hemel Hempstead store, it will also showcase specialist honeys from around the world.
In Hemel, more than 300 new clean and conscious beauty products will be displayed with ‘an improved store layout and design making it easier than ever for customers to discover the latest wellness ranges’.
Our new store design is a much calmer environment with a significantly improved layout
Both store designs accommodate social distancing for staff and customers and are fitted with screens at each counter.
Anthony Houghton, group retail and property director, H&B, comments: “We are delighted to be expanding our new store proposition into Angel Islington and Hemel Hempstead as we continue our transformation. Our new store design is a much calmer environment with a significantly improved layout and navigation to help customers access the wellness products they need more easily. Since launching our first ever concept store in Chelmsford back in July, we have been keen to roll out some of the exciting store features, such as manuka and specialist honey displays, zero waste refills, and the new brand look and feel to our wider store estate. Both sites will give local residents even better access to health and wellness knowledge and expertise on their high street.”
