H&B launches ‘five-a-day for your face’ superfood skincare collection

Jane Wolfe
2 Min Read

Developed with younger eco-conscious consumers in mind, Holland & Barrett (H&B) has introduced a superfood-infused skincare range called Pip & Pod, formulated to nourish skin with active and ethically sourced ingredients.

Providing ‘five-a-day for your face’ the new H&B collection spans 11 products to help customers curate a regime best suited to their individual skin needs, including scrubs, cleansers, glow drops, serums, masks and facial mists.

Offering the antioxidant benefits of vitamins C and E, the complexion-boosting ingredients include kiwi, kakadu plum, cucumber, mint, kale and blueberry to leave skin feeling fresh and glowing. Some of the range incorporate kiwi and raspberry seeds that would otherwise have gone to waste.

“We’re delighted to launch Pip & Pod, our most colourful and vibrant range so far, adding it to our growing conscious beauty range,” says Laura Moore, the retailer’s senior beauty manager. “Pip & Pod helps us reach younger eco-conscious customers with superfoods-packed skincare products that care for their skin. We can’t wait to hear what they think.”

Designed to offer a more affordable natural skincare option on the high street, the products are vegan, cruelty-free and come in recyclable packaging.

The launch marks 20 years since natural and sustainable beauty products first appeared on the retailer’s shelves.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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