Fresh look for The Food Doctor

Jane Wolfe
1 Min Read

Healthy snacking brand The Food Doctor has revealed a brand new look as part of the company’s biggest ever revamp.

The rebrand has introduced a more vibrant and consistent design across its packaging and new website which aims to provide better visual stand-out while clearly communicating the ranges’ flavour combinations, wholesome ingredients and key nutritional values.

The brand proposition ‘The Power of Positive Nutrition’ is being driven by an extensive media campaign, sampling events, advertising and digital activity.

The official relaunch party included sessions with TV personality Dr Pixie McKenna, celeb personal trainer Shona Vertue, star yoga teacher Steffy White and The Food Doctor’s in-house nutritionist Gemma Shorter.

The Food Doctor has also introduced a six-strong Snack Mix range: Full of Beans Protein Mix; Raw Power Mix; Smokin’ Edamame Mix; Smokehouse Trail Mix; Super Seeds Mix; and Chipotle Trail Mix.

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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