Flyte aims to energize positively

Jane Wolfe
1 Min Read

British brand Flyte says it’s on a mission to clean up the energy drinks category with the launch of its range of lightly sparkling and healthier positive energy drinks.

Flyte is available in four variants – Green Mango, Red Berries, Orange Clementine and Citrus Lemon – packed in 330ml bottle, each of which has less than 40 calories, is non-GMO, free from added sugar and created with natural ingredients.

Each bottle contains: a double shot of organic caffeine from unprocessed, unroasted green coffee beans, antioxidant-rich maca root to aid concentration, and the superberry schizandra to help reduce muscle aches and pains, overcome fatigue and encourage fast recovery post-exercise.

Commenting on the launch, Flyte co-founders Luke Raskino and Jonathan Reeves say: “Flyte is the first energy drink of its kind. We are on a mission to create a positive energy drink range that will clean up the category and meet growing consumer demand for products that genuinely deliver on functionality without compromising on taste or health.”

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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