Anti-plastic soda brand GUNNA Drinks has claimed the UK’s first range of aluminium bottled soft drinks in what it hopes will be a catalyst for change in the sector.
Tapping into the growing demand for functional food and drink, GUNNA has launched three natural, immunity-boosting sodas with added vitamin C and zinc in Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade varieties, which are available in resealable 500ml aluminium bottles and 330ml cans.
“Putting the planet first is at the heart of GUNNA’s company ethos and we’re proud to be the first-to-market with aluminium bottled soft drinks,” comments GUNNA Drinks founder Melvin Jay. “We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic.
We hope to see other brands … switch to an aluminium bottled format in place of the hugely damaging single-use plastic
“Coupled with the new immune-boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks. We hope to see other brands follow suit and switch to an aluminium bottled format in place of the hugely damaging single-use plastic that is all too common. We’re confident that this new packaging option will be a game-changer for our business, our customers and our planet.”
GUNNA says it is double carbon negative, meaning it offsets 2g of carbon for every 1g that it creates making its drinks. The company also invests in The Clean Ocean Project.
