Sustainable beauty pioneer Faith In Nature has introduced a new closed loop practice to provide even more ways for consumers to cut plastic waste.
The brand has made it easier to refill at home, either with its five-litre containers or its newly launched 20-litre range, which includes Coconut Body Wash, Lavender & Geranium Body Wash and Hand Wash, and Grapefruit & Orange Body Wash. Those with limited space can visit one of Faith In Nature’s refill stations located in 212 local retailers.
Faith In Nature has also made it simple for customers to return used plastic back to the brand to recycle by partnering with a number of wholesalers – including Essential, Queenswood, Greencity and Infinity – who will collect empties when they drop off orders.
Customers can also post empty containers back to Faith In Nature via a Freepost address. In addition, Thyme Marketing reps will also collect containers when they visit.
Our 20 litre closed loop is endless because we chose it to be so. 100% recycled plastic. 100% reused material. Every time
“Ultimately, our priority is the complete elimination of virgin plastic from our supply chain,” says marketing director Hannah Whittaker. “Our commitment to reducing plastic is as important to us as the quality of our products.
“Currently, customers are invited to send their empty five litre and 20 litre containers back to us via Freepost. The five litre empty bottles that are sent back to us, providing they’re not damaged, will be cleaned and reused in the supply chain. If they reach us damaged, we will recycle them. The empty 20 litre bottles we receive are reground and turned into new bottles that we then reuse, so therefore our system is fully closed loop.”
“There isn’t a perfect solution … we have considered all available options. Our 20 litre closed loop is endless because we chose it to be so. 100% recycled plastic. 100% reused material. Every time. We are on our way to 100% recycled materials which is something that we pride ourselves on.”
