A growing number of ethical food labels are making their way to cosmetic and personal care products, reports Organic Monitor.
New research by Organic Monitor into the US sector finds that almost 15% of natural personal care products are now certified to food standards, corresponding to a market value of over USD 700 million.
Non-GMO Project Verified is the fastest growing ethical label on American personal care products. Within a few years, the adoption rate of the ‘butterfly seal’ has grown from nothing to about 500 personal care products.
Gluten-free is another label gaining traction on personal care products, the research finds. While the trend of free-from labels is already well-established – with many brands carrying paraben-free, SLS-free, and phthalate-free labels on pack –increasingly brands are adopting gluten-free certification because of the rising number of food ingredients making their way into personal care applications.
These issues will be discussed at the upcoming Sustainable Cosmetics Summit in New York on May 12-14. Check www.sustainablecosmeticssummit.com for more information and bookings.
