“Engaging authentically with customers – that’s our big opportunity”

Jim Manson
2 Min Read
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“Engaging authentically with our customers – that’s our big opportunity as independent retailers.” So says Food For Thought owner Alan Martin in a new video interview for Natural Products News.

Talking with the magazine after the first NPN Food Roundtable, Martin said: “We’re always hearing that 80% of people walk straight past a health food store. We thought long and hard about how we could get the 80% to come through the door and realized we needed to become a community store.”

He added: “You have to have something for all parts of the community. And if you’re going to be part of a community store you have to know who your community is. You have to understand the issues and be able to answer the question ‘how can I represent and serve that part of the community’. That’s what we’re trying to really home in on at Food For Thought, and I think that’s the real opportunity. I’d hazard a guess that most independent stores don’t really know their community.”

Commenting on Brexit, Martin said that “if they (UK law-makers ) are smart, they’ll simply bring all the existing EU legislation into the UK. We don’t have to re-write everything. And I think anyone who thinks British regulators will reverse things like the Herbals Directive – well, it’s just never going to happen. I’d personally like to see all EU regulation brought into UK law, otherwise we’ll never be able to trade with Europe anyway.”

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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