Dr. Bronner’s launches Fair Trade social media campaign

Last updated: October 23, 2017 4:29 pm

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Using the hashtag #BeFairEveryday, Dr. Bronner’s is running a social media campaign in the two week run-up to World Fair Trade Day on 13 May.

The brand is organizing separate giveaways on both Facebook and Instagram, centred around ‘Journey to Serendipol’. To enter, visitors need to write something they learned from a video that can be viewed on the World Fair Trade Day page on the Dr. Bronner’s website.

Winners will receive a gift basket containing an assortment of products from Dr. Bronner’s and participating brands, which include Alaffia, Alter Eco, Equal Exchange, Farmer Direct Coop, Guayaki Yerba Mate and Maggie’s Organics.

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ByJane Wolfe

Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.