Delicious Alchemy introduces DIY cake kit

Jane Wolfe
1 Min Read

Gluten- and dairy-free brand Delicious Alchemy has launched Let’s Celebrate Chocolate Cake Kit.

The customisable home-baking cake kit includes a gluten- and dairy-free chocolate sponge mix, chocolate icing sugar, multi-coloured sprinkles and icing sugar to write a personal message. It is suitable for vegetarians.

“We are the first and only UK brand providing consumers with a complete kit of this type,” says Emma Killilea, Delicious Alchemy founder. “From personal experience, I know only too well how important it is for consumers to have new and exciting options in the free from aisle.  Indeed, I founded Delicious Alchemy because I couldn’t find what I wanted to support my dietary needs.  So I am incredibly proud of this latest innovation. A kit of this kind fills a clear gap in the market and this cake tastes delicious.”

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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