Enabling consumers to enjoy the benefits of ‘Sunshine, Anytime’, global beer brand Corona has announced the launch of Corona Sunbrew 0.0%, an alcohol-free beer which contains 30% of the RDA of vitamin D per 330ml serving.
“After numerous and rigorous trials, Corona Sunbrew 0.0% proudly showcases our ability to find solutions, gaps and opportunities for growth as a brand,” said Brad Weaver, global VP of innovation research and development for brand owner ABInBev. “The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”
The company says that the new beverage, which has initially launched in Canada, maintains ‘Corona’s essence’ and was developed from Corona Extra by extracting the alcohol and then blending the non-alcoholic beer with vitamin D and natural flavours.
“As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax,” says Corona’s global VP, Felipe Ambra. “The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling. Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.”
