Be a little funky … choose the West Country

Last updated: October 3, 2011 6:12 pm

1 Min Read

After its ‘rapping farmers’ Yeo Valley is following up last year’s smash hit ad campaign with the launch of a “hunky boy band”.

Comprising Aiden, Zak, Bradley and Mat, The Churned (oh, yes) will see their debut single ‘Forever’ get its first airplay during the first ad break in this Saturday’s X Factor Live show.

Last year’s rap became one of the most talked about X Factor moments, notching up 1.9 million YouTube hits and ‘trending’ on Twitter on the night it first aired.

• Wach the video here.

TAGGED:rap The Churned Yeo Valley

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ByJim Manson

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.