Wow launches to disrupt drinks market

Jane Wolfe
1 Min Read

London-based Wow Food & Drinks has created the first chia seed-based drink in Europe.

The 100% natural wow range is made by combining cold-pressed fruit and vegetables with hydrated chia seeds; the drink is then high pressure processed to preserve the goodness.

The four-strong offer comprises: Watermelon & Pomegranate; Orange, Mango & Carrot; Apple, Spinach & Kiwi; and Blueberry, Pear & Lemon.

Each bottle of raw wow contains 11.36g of chia seeds, delivering protein, fibre, omega-3s and iron.

The brand was founded by Oliver Dickinson and Rory Paterson who aim to disrupt the drinks market through what they describe as a bold approach to product innovation.

Commenting on the launch, Paterson says: “The original concept for wow came from a desire to share the incredible health benefits of chia seeds, especially when paired with the nutritional powerhouse offered by cold-pressed fruit and vegetables. We want to make people feel amazing and inspire them to be amazing every day.”

Wow Food & Drinks, which has adopted the tagline ‘Made Amazing’, is the first company in Europe to be granted FSA approval to produce chia-seed based drinks.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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