What A Melon watermelon water has been created by Solution Sciences, makers of health drink Alibi.
Described as tasting ‘like biting into a fresh slice of watermelon’, What A Melon contains all the health-boosting electrolytes found in coconut water and aims to challenge this popular water as the drink of choice this summer.
As well as containing the antioxidant lycopene and hydrating potassium, watermelon water also contains the amino acid citrulline, which aids muscle recovery and increased endurance, a fact the brand will be focusing on to position itself within the health and fitness arena.
“We are extremely excited to launch What A Melon to the market,” commented Oliver Bolton, founder of Solution Sciences. “Not only does it taste better than coconut water, but also given its nutritional properties we believe it stands tall in the health drinks category against its main competitors. Our focus here is not to create a war with coconut water, but to use a light hearted rivalry borne from a pure love of watermelon to catapult What A Melon into the consumer consciousness.”
