Vitabiotics has launched a three-month national television advertising campaign on SKY channels featuring for the first time its Wellman and Wellwoman drinks.
The campaign features world champion swimmer Mark Foster who describes how Wellman has contributed to his peak form for ten years and also explains that men and women have different vitamin needs, hence the two different formulations.
“Our Wellman and Wellwoman drinks are the first and only drinks in the UK specifically designed for the particular physiological needs of either men or women, with specific nutrients for normal energy release,” explains Robert Taylor, Vitabiotics’ vice president. “We are very excited to be featuring the drinks on TV for the very first time.”
