Weleda returns to the catwalk

Jane Wolfe
1 Min Read

Weleda has once again sponsored The Model Zone at London Fashion Week by offering pampering and organic beauty at the British Fashion Council’s chill-out area, which is becoming an increasingly popular fixture at the event.

Revitalizing treatments and massages were offered by Weleda’s team of beauty therapists – Amanda Bucher, Shona McStravick and Dija Ayodele – and homeopath and natural health expert Wendy Rushin was also on hand for wellbeing consultations.

Models who visited the zone were given a ‘fashion week survival collection’ containing a variety of Weleda products including the restorative Weleda Skin Food, Citrus Refreshing Body Oil, Nourishing Millet Shampoo and Lavender Relaxing Bath Milk.

Also on offer was Weleda’s organic Blackthorn Elixir, a fruity cordial made with sloe berries, formulated to invigorate and rebalance during stressful or demanding times.

The Model Zone wash rooms and changing areas were also stocked with Weleda products – organic soaps, hand creams, natural toothpastes and deodorants to keep models fresh and fragrant.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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