After nine years of pampering the girls at London Fashion Week, this June saw Weleda sponsor The Model Zone at London Collections Men (LCM), focusing on male models for the first time.
Creating what it calls a little holistic haven, Weleda offered the models skincare advice and organic beauty treatments, including a special facial using Weleda Skin Food and a selection of its other products.
The models were able to take home a Fashion Week survival goody bag including Weleda Skin Food, Wheat Anti-Dandruff Shampoo, Arnica Sports Shower Gel, Moisture Cream for Men and Sage Deodorant.
“The British Fashion Council invited Weleda on board for The Model Zone at LCM this season – due to the growing popularity of organic skincare in the men’s market, everyone thought there would be enough interest from the boys,” commented Susie Fairgrieve, communications director, Weleda UK. “The Weleda Skin Food facials have been going down a treat this week, and we have been delighted at how well received the facials and the goody bags have been by this young crowd.”
