Vitona celebrates UK launch

Jane Wolfe
1 Min Read

Danish healthcare brand Vitona has arrived in the UK, marking the occasion with a launch party held at Soho House in London on 3 June.

The company, which produces organic functional foods and food state supplements, recently rebranded for the UK market and has reformulated two of its best-selling products: Oil of Life Beauty and Aronia Berry 30 Day Shots.

Oil of Life Beauty contains eight essential organic skincare oils – flaxseed, evening primrose, rosehip, moringa, pomegranate seed, argan, sea buckthorn and coconut – and is designed to work from the inside out, helping skin cells regenerate and reducing fine lines and wrinkles.

Aronia Berry 30 Day Shots is said to be the world’s first aronia berry superjuice, benefiting from the superfruit’s high ORAC levels which help combat free radicals. The juice can be diluted with water, mixed into a smoothie or taken as a 23ml daily shot.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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