‘Dig a bit deeper into the company behind your daily vitamins’, is the message from Viridian Nutrition as the company goes underground with its latest advertising campaign, on the London Underground.
The message is also appearing in high-volume women’s magazines including Cosmopolitan, Company, Harper’s Bazaar, Red, Elle, Natural Health, Candis and Glamour with a total reach of more than 2,000,000. Comments Viridian marketing manager, Steve Hasler. “There are very few that are family-owned and have the ethical ethos of Viridian. Our campaign encourages shoppers to consider the nature of the company they are giving their hard-earned cash to.” The advertisements, which from through the autumn, direct shoppers into their local independent health food stockist.
