Viridian back on the buses

Jim Manson
1 Min Read

As part of its Spring marketing initiative, Viridian Nutrition is back advertising on London’s iconic buses.

The campaign message is repeated through national magazines, The Big Issue, Elle, Cosmopolitan, Natural Health, Candis, Good Housekeeping, GlamourEsquire, Harper’s Bazaar, Prima, Optimum Nutrition, Natural Lifestyle, Your Healthy Living, The Vegetarian, Green Parent, Cook Vegetarian, Living Earth and the Independent on Sunday magazine.

Marketing manager, Steve Hasler, told NP, “We are experiencing unprecedented growth at Viridian Nutrition, and we are re-investing that ‘boom-bonus’ back into marketing to drive more customers into health food stores.”

Poster and other POS are available to support the campaign in-store.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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