Australian high fibre pasta brand Vetta has launched in the UK aiming to offer a product that looks and tastes the same as standard pasta.
The High Fibre Vetta pasta range is available in the UK in four varieties: Penne, Fusilli, Fettuccine and Spaghetti.
The products are low GI and naturally low in fat making it suitable for those monitoring blood glucose levels or looking to introduce low GI foods into their everyday diets.
“We are thrilled to be launching in the UK and addressing the increasing demand for functional foods,” said Mark Perrin, European MD at Vetta commenting on the launch.
“When most people think of high fibre it is often associated with wholegrain, thick, heavy products that are nutritionally beneficial yet less appealing in taste; the Vetta range is created using authentic Italian pasta-making techniques and provides an easy way to increase fibre intake without altering the taste or eating experience. This also makes it a great way for parents to increase their child’s fibre intake, without the added stress of trying to change what they eat.”
The launch is being supported by a social media drive and targeted outreach to key influencers, to create a buzz and demand ahead of listings being secured.
