Natural and organic skincare brand True Organic of Sweden which recently launched in the UK is to launch two new products this month: Face It and Undercover Agent.
Face It is an organic serum suitable for oily, combination and normal skin of any age and combines chia seed oil, thistle oil and rose hip oil along with vitamin E. Scented with Bergamot and Geranium essential oils, beneficial for troubled skin, the serum is packaged in a UV-proof glass bottle to protect the oils.
Undercover Agent is a long-lasting 99% natural and organic roll-on deodorant that, the brand says, really works. Free from harsh chemicals such as parabens, phthalates and synthetic aluminium, the deodorant consists of high grade potassium alum, a natural mineral salt that forms a protective layer on the skin to inhibit the growth of odour-causing bacteria.
“We’ve been delighted at the early success of True Organic of Sweden in the UK since its launch at the start of 2016,” comments company founder, Tina de Sousa. “It’s clear that the UK consumer is crying out for honest, natural and organic beauty products that they can trust to deliver not only in terms of their ethics but also because they really work too.
“Our latest two products – Face It and Undercover Agent – are truly innovative in this respect and follow in the footsteps of our award-winning, revolutionary rescue cream All You Need Is Me which hit salons and retailers earlier this year.
“All of our range is organic and at least 95% natural, unlike many so-called ‘organic’ or ‘natural’ products on the market which can contain as little as 1% of organic ingredients. Our aim is to provide clarity for consumers and for those in the health and beauty industry who only want to promote the very best in quality skincare and beauty products.”
The two new products will be showcased at Natural & Organic Products Europe this month on Stand B50.
