True Organic of Sweden is launching its award-winning range of 100% natural and organic beauty products, balms and deodorants onto the UK market.
Originally launched in 2007 by Tina de Sousa, the range is said to combine pure, natural and organic ingredients with serious efficiency and a striking pack design.
The first product introduced from the range is All You Need Is Me, a rescue cream that works as a moisturizer, anti-ager, primer, cleanser and post shaver, baby balm and nipple cream as well as soothing gardeners’ hands and working on cuts, scrapes, nicks and sunburn. The company says it has been credited with being the first natural, organic multi-tasker and 24/7 miracle cream. It is available in a 15ml or 50ml tube.
“There are no legal standards for organic beauty products and some brands can label an item as ‘natural’ or ‘organic’ even though it may contain as little as 1% of organic ingredients,” comments de Sousa. “It’s very confusing for consumers and for those in the health and beauty industry who only want to promote the very best in quality skincare and beauty products.
“The raison d’être behind True Organic of Sweden is about developing innovative and ethical solutions that will save our skin and our planet – and really work of course. Our first product, a fantastic rescue cream called All You Need Is Me, contains 100% natural and 95% organic ingredients and has been scientifically tested to ensure it performs efficiently as a skincare solution. And we have plans to launch further products in the next few months which share this same ethos.”
