US brand True Nopal has launched its Cactus Water onto the UK market this month, in what it calls a UK first, offering 100% natural hydration with no added sugar, sodium, preservatives or fat.
The drink, distributed in the UK by Suntory Beverage & Food Group (SBFE), is being positioned as a lower calorie alternative to other plant waters, with less than half the calories and sugar of coconut water (29 kcals and 6g of naturally occurring sugar per 330ml).
True Nopal was the first Cactus water to launch in the states in 2014, the brain child of Arizona-based entrepreneur Tom Zummo.
“We are excited to be the exclusive distribution partner in the UK and Ireland for such an innovative brand. It’s our ambition to revolutionize drinking by offering consumers premium unique drinking experiences, and True Nopal gives us this opportunity to launch a 100% natural, great tasting drink that could help accelerate category growth,” says Vicky Morgan, new business controller, SBFE.
True Nopal Cactus Water is available in 330ml and I litre tetra packs.
