Trek launches high-protein snacks

Jane Wolfe
1 Min Read

Natural Balance Foods has introduced Trek Chunks, a range of protein-rich healthy snacks targeting the on-the-go market.

The gluten-, wheat- and dairy-free chunks typically contain 12g of protein per 60g pack and are made with cold-pressed, natural wholefoods including dates, soya protein crunchies, gluten-free oats and raisins.

Natural Balance Foods’ marketing director, Marina Love, says: “There continues to be a much greater focus on the role protein plays in our diets, alongside more general interest in health and fitness. This focus has helped to pique media and hence shopper interest, with Google Trends research showing that Google searches for “protein” have increased dramatically and consumers are demanding high protein snacks to both help them remain fuller-for-longer and post workout.”

TREK Chunks come in three flavours: Cocoa Peanut Peak, Toffee Triumph and Cranberry Kick. All three are vegan-friendly and count as one of your 5-a-day.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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