Recently launched vegetable-based juice brand B.Fresh has added #totalbeets to its range of cold-pressed drinks.
The new variety combines 95% beetroot with 5% lemon and has been designed to meet the needs of active consumers and the grey market as beetroot juice has been shown to enhance sports performance, boost endurance and reduce high blood pressure.
All B.Fresh juices are cold-pressed and high pressure processed (HPP) at the company’s own Shropshire farm facility and have no added sugar or stabilizers.
“Beetroot is a vegetable currently used in our other drinks,” said Philip Maddocks, founder of B.Fresh, “and we are excited to launch #totalbeets to extend our range and create a drink to offer greater health benefits to a more specific audience. #totalbeets is a surprisingly light, refreshing juice with a zesty note from the lemon inclusion, whereas our other beetroot drink #rockthebeets has an earthiness to it.”
