Leading mainstream haircare brand Tomotei has launched its first certified organic range under the name Tomotei Organic Delight
Brand owner Unilever claims the new products are the first prominent mass-market 100% organic haircare products.
Timotei Organic Delight is free from parabens, silicones, colourants and sulphates, and contains 100% natural fragrances and 99% natural ingredients. Up to 15% of these ingredients are from certified organic farms, enabling Unilever to secure Ecocert certification.
The Organic Delight range is made up of 180ml shampoos and 150ml conditioners which are available in a Health & Shine version for normal hair and Health & Nourishment for dry or damaged hair.
The products have an RRP £3.49, with the rest of the Timotei range priced at £2.49. The launch of Organic Delight is likely to be supported by significant marketing support.
