Supafude for super dudes

Jane Wolfe
1 Min Read

Nutrisure recently launched its Supafude range of Soil Association-accredited organic superfood powders designed to appeal to children and teenagers.

The offer comprises three varieties: Groovy Greens, comprising wheatgrass, hemp protein, barleygrass, pineapple and banana; Cosmic Choc including cocoa paste, lucuma, carob and vanilla; and Far Out Fruits, with banana, goji, hemp protein, pineapple and acai.

“We’ve conducted extensive scientific research to ensure the Supafude range is intelligently formulated with a wealth of vitamins and minerals,” comments Dr Victoria Hare, R&D manager at Nutrisure Limited.

“These include immune-boosting vitamin C, iron to support oxygen transport in the body and calcium to help kids develop healthy bones and teeth. We’ve found children love the taste, while parents know they’re getting a good source of nutrients.”

Each pack features hand-drawn designs for maximum shelf appeal to children and the range aims to establish an exciting new category within the growing children’s health sector.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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