Somerset Super Cereals launched by Alara founder

Jane Wolfe
1 Min Read

Somerset Super Cereals is a new breakfast brand created by Alara Wholefoods’ founder Alex Smith.

Blending oats, seeds, dried fruits and nuts, the Somerset Super Cereals range comprises four products: Super Fibre Muesli; Super Seeds Muesli; Super Nutty Muesli; and Honey Crunch Granola.

Super Fibre Muesli is an all-organic mix of oats, sultanas, malted wheat flakes, sunflower seeds and dates. The high fibre content ensures slow sugar release for sustained energy levels.

Super Nutty Muesli is a mix of oats, wholegrains, juicy dried fruits and crunchy nuts and seeds.

Super Seed Muesli contains a four-seed mix of sunflower, chia,  pumpkin and linseed. These first three varieties have no added sugars, are oil-free and suitable for vegans.

Honey Crunch Granola blends oven-baked honey oats, sunflower seeds, linseeds and raisins and is suitable for vegetarians.

All the ingredients are ethically sourced and are 100% natural.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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