A new TV ad campaign for Sambucol starring Carol Vorderman is currently airing on terrestrial and satellite television.The 30-second spots, which are part of a wider £60,000 promotional campaign, air during shows like ITV1’s Loose Women, Sky’s America’s Next Top Model and Channel 4’s A Place in the Sun.
The ads highlight Sambucol’s claim that black elderberry extract strengthens the immune system for winter and features eight times more antioxidants than cranberries.