Raw rebrands

Jane Wolfe
1 Min Read

The Raw Chocolate Company is rebranding its 22g raw chocolate bars with organic and Fairtrade logos and livery.

The company’s Kristopher McGowan explains that the aim of the rebrand is to focus more clearly on the products’ organic and Fairtrade credentials and to include EU languages for the company’s main markets outside the UK.

It will also bring all the ranges together in terms of colours and branding so they are all in line with each other.

The 22g raw chocolate bar range comprises Goji Berry & Orange, Raw Cacao Confection Vanoffe, Pitch Dark, Mint, Orange and Vanoffe Dark.

“There are a few secret messages in the design as well,” hints McGowan, “but I can’t tell you what they are, you have to find them.”

Now there’s a challenge…

Share This Article
Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
Leave a Comment