After working in partnership with award-winning creative marketing agency Inkling, Pussy Natural Energy Drinks has had a makeover, incorporating an updated can design and a revised tray offering.
As well as a fresh strapline ‘Fuel Your Inner Outrageousness’, the drink cans now illustrate the ingredient blend with the inclusion of Passion Fruit & Lime flavour cues on the front, and highlights that the drink is suitable for vegan, vegetarian and halal on the reverse.
The drinks contain 100% natural ingredients and are aimed at those who want all-natural energy drink alternatives. Pussy Natural Energy’s founder, Jonnie Shearer, commented: “After months of talking to our consumers to understand what they truly love about our brand, we’re excited to unveil our new ‘outrageous’ positioning which captures the essence, playfulness and purpose of our brand. We’ve also listened to the demand from our trade partners by offering the new tray size and price point to support them.”
