Natural and organic bodycare distributor Pravera has signed a UK distribution deal with German company FairSquared.
The fair trade brand offers vegan condoms as well as certified organic toiletries such as body butters, shower gels and shaving oils, and a range of 30 products will initially launch in the UK.
As part of the deal and to fall in line with Pravera’s ethos to distribute only certified natural or organic brands, FairSquared agreed to reformulate its range to achieve NATRUE certification for its toiletries.
The FairSquared condoms contain natural, fair trade rubbers but can’t be certified organic as there is no organic standard for rubber.
“FairSquared’s ethics and values are outstanding, and this combined with its organic certification makes it an attractive brand for the UK market,” commented Graeme Hume, MD of Pravera Ltd. “We are aiming to get it distributed in stores that reach a customer base interested in ethical, fair trade products.”
