Pomegranate goes super premium

Matt Chittock
1 Min Read

A new ‘super premium’ pure pomegranate juice has been launched in the UK market exclusively to independent retailers.

Rimon, which is hebrew for ‘pomegranate’, is sourced direct from a family producer located in the Galilee Mountains of Israel. The brand’s premium feel is reflected both in its price (the RRP is £3.99 for 275ml) and its health claims – Rimon’s antioxidant capacity is claimed to be more than double that of similar juice drinks.

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Matt Chittock is a copywriter, editor and proofreader with a special interest in charities, social enterprises, ethical business, mental health awareness and natural products.
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