Emerging natural food brand Pip & Nut is aiming to shake up the nut butter category by introducing new formats, occasions and flavours to a burgeoning sector.
The company has recently introduced three varieties: Peanut Butter, made from just-roasted peanuts and spiked with a sprinkling of sea salt; Almond Butter, Californian almonds blended to a silky smooth texture, enhanced with a dash of sea salt; and Coconut Almond Butter, made from roasted almonds and toasted coconut, sweetened slightly with all-natural agave syrup and spiked with a sprinkling of sea salt.
The all-natural nut butters contains no refined sugar, additives or palm oil.
Founder, Pippa Murray, explains the thinking behind the brand: “I conceived of the idea whilst training for the Paris marathon in 2013. I’ve always been aware that nuts are a fantastic source of natural energy and I’d often kick-start a training run with some peanut butter spread on bananas or toast. However I was dismayed by the fact that many peanut butters had palm oils, preservatives and refined sugars that simply didn’t need to be there so I took to the kitchen and created my own.”
She continues: “Our mission is to put the nut back into nutrition. We want to be the brand that makes the UK think differently about nut butters – what they’re for, how they’re used and what they can deliver – through new flavours, new formats and new uses. We want to expand the role nut butters play in people’s lives from occasional spread to protein source and on-the-go snack”.
With packaging designed by B&B Studio, the range has a unique, playful and modern take that aims to ensure Pip & Nut appeals to the eye and pops on the shelf.
