Pegasus makes senior appointment to Food & Nutrition team

Last updated: April 21, 2014 6:21 am

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Health communications specialist Pegasus has appointed Holly Ford as an account director within its Food and Nutrition division.

Ford has worked for six years in consumer PR and brings with her a wealth of experience from leading names in food and drink, such as Britvic and Mondelez.

She comments: “I am thrilled to be joining the Food and Nutrition team at such an important time. Pegasus offers a fresh proposition when it comes to generating healthy conversations and its mission to inspire healthy decisions is one that I personally believe in and aspire to. I look forward to helping grow and evolve that philosophy amongst its food and nutrition clients.”

2014 has seen a fresh new look for Pegasus, as the consultancy officially launched its new brand identity, Inspiring Healthy Decisions. Food and Nutrition was established as a division within the agency in 2013 and existing clients include Holland & Barrett, Danone and Morrisons.

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ByJim Manson

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.