Leading investigative food writer Joanna Blythman claims that supplying “greedy multiples” with own-label food products is a mugs game.
In her column in The Grocer last week (2 June) the What To Eat author and Guardian columnist warned that firms supplying own-label ranges often acted as “free new product developers” who are “forced to cut production costs and margins to make (supermarket) costs add up”.
Blythman says the major multiples have been dramatically cutting branded lines because own-label generates better profits.
