The Organix Goodies range of toddler snacks has been given a brand new look, with the first new food launch – Organix Goodies Chunky Bars – showcasing the redesign.
The new Organix Goodies Chunky Banana & Date Fruit Bar and Chunky Apple & Date Fruit Bar are made from 100% organic fruit and count as one of a child’s five a day. Each bar is made up of five bite-sized chunks designed for snacking on-the-go, at home or for lunchboxes.
The new design – which incorporates bright and colourful packs with simple graphic shapes and fun illustrations to bring the Goodies Gang to life as well as offering foodie facts and fun activity suggestions – will be rolled out in store over the next four months, taking in the brand’s organic soft oaty bars, biscuits, crackers, corn puffs, fruit snacks and rice cakes.
“Our Goodies snacks are having a positive impact on stretching the amount of time mum is spending on the baby aisle,” says Organix senior brand manager, Kate Orma. “The new Goodies redesign will ensure the range really shouts from the shelf, and our new Goodies chunky fruit bars will ensure we continue to offer parents more variety and choice in the foods they love”.
