Leading organic baby food brand Organix is switching marketing emphasis away from TV campaigns towards digital platforms, reports Marketing Week.
As part of plans to increase the brand’s appeal to the “modern mum”, Orgnanix will be overhauling its website and linking it more closely to its facebook and Twitter channels.
Marketing Week says the pioneer organic baby food brand is looking to “emulate the success of sites such as Netmums and Munsnet” with its own revamped website, which will include recipes and healthy eating advice for toddlers.
