An organic cream that allows men to shave just once every three weeks is hitting the UK next month, according to the Daily Mail.
The paper reports that Adonia Hair Reducer, which features organic cedarwood and cade, reduced hair growth by 70 per cent in six weeks during trials in the US.
Its makers say users who apply the serum every day will begin to see results within 21 days, with more impressive results emerging after six weeks.
So, natural hit or marketing hype? Only time will tell – but the canny PR who got the coverage will certainly be breaking out the Bolly this morning…
