Somerset food producer, Natural Vitality, has started supplying London with its multi-award winning organic houmous. Its gourmet range can now be found in major London health stores including As Nature Intended, Planet Organic and Whole Foods Market stores.
The ethical business based on a Somerset farm near Bath is no stranger to success. It’s been producing Abel & Cole’s own-brand houmous for several years. It’s also been gaining plaudits in national awards. Taste of the West judge says: “Its flavour is absolutely faultless. Utterly delicious and moreish.”
Six employees produce about 3,000 pots a week including organic labneh (strained yogurt with herbs and lemon juice). Made with yogurt from fellow Somerset producer, Brown Cow Organics, Natural Vitality appropriately calls its labneh, Dips Divined in Somerset.
“Being available in London means a lot to us and it is thanks to the Natural & Organic Products Europe show.”
Commenting on the company making inroads in the capital, co-owner and chief houmous maker, Ayleen Driver, says: “Being available in London means a lot to us and it is thanks to the Natural & Organic Products Europe show. Last year, we met Marigold, London’s leading distributor of natural and organic products, and it all took off from there. This year, we are hoping to make contact with more London stores so do drop by our stand for delicious samples including Smoked Organic Houmous and Terrifically Tasty Turmeric.”
All products are certified organic by the Soil Association, gluten-free and made-by-hand in small batches, and the houmous is 100% vegan. The range is also being stocked by several smaller London indies, including Richmond Temple Health Foods. Paula’s Deli, Mother Earth, Healthy 4 Life, Health Zone Clinic and Bumblebee Natural Foods – and Revital’s Richmond store.
