The Naturtint permanent hair colour offer has been reformulated to incorporate more natural ingredients.
Available in 30 shades from Ebony Black to Light Dawn Blonde, the new formula aims to offer better coverage for a more intense and longer lasting result.
Meadowfoam seed oil and organic lemon fruit water have been added to protect and care for the scalp during the colouring process, reducing flaking and dryness.
Each colour also contains a new leave-in Anti-Ageing CC Cream that uses baobab and pea extracts to help combat the main signs of hair ageing. The cream has been developed to strengthen, enhance shine, soften, moisturize, repair, nourish and reduce split ends.
All shades offer 100% grey coverage and each one can be mixed with another to create your own colours.